A movement-forward photoshoot for an iconic silhouette.

adidas Superstar – Madison Bracken

Info

Client: adidas OriginalsRole: Art DirectonAgency: Happylucky

Summary

adidas challenged us to create a lifestyle and product-driven shoot for the iconic Superstar, transitioning from FW24’s bold, colorful narrative to FW25’s confident, high-contrast tonal world. We needed to showcase the shoe’s legendary versatility, rooted in heritage while driving culture forward.

adidas Superstar – Madison Bracken
adidas Superstar – Madison Bracken

We leaned into fluid, natural movement and kept the camera in motion, using handheld and gimbal techniques to stay close to the action.The lighting and color mirrored the tonal shift from the previous season, with bold blues highlighting the Superstar. Open, textured spaces set the stage, pairing raw energy with a clean, modern look.

adidas Superstar – Madison Bracken
adidas Superstar – Madison Bracken

The images celebrate self-expression and confidence, capturing the Superstar’s evolving legacy with authenticity and style. The Superstar remains an icon, forever original.

adidas Superstar – Madison Bracken
Next Project: Mostest

Branding for the future of event planning.

adidas Superstar – Madison Bracken

Info

Client: MostestRole: Senior DesignerAgency: Happylucky

Summary

Mostest is a party brand for people who go all in—on birthdays, promotions, Tuesdays, and everything in between. They came to us with a vision: help people celebrate more, without the stress.