An adidas x L.A. marathon customization event.
Info
Client: adidasRole: Senior DesignerAgency: Happylucky
Summary
To celebrate the new adiZero, adidas hosted an in-store event creating one-of-a-kind gear for the 2025 Los Angeles Marathon, with a custom set of event-specific designs for guests to choose from.
Custom graphics were printed and embroidered directly onto each product as a lasting keepsake. Additional designs by @greaterhorrors of GRIN27.
Branding a future icon of the Pacific Northwest.
Info
Client: Willamette ProvisionsRole: Senior DesignerAgency: Happylucky
Summary
Two-Michelin-star chef Matthew Lightner envisioned a dining experience that would elevate the Willamette Valley to a world-class culinary destination. His ever-evolving menu, shaped by nature, required a brand that felt just as fluid and intentional. Our challenge was to create an identity that captured this constant transformation while staying rooted in place.