An immersive multi-city activation and digital campaign
Info
Client: adidasRole: Senior DesignerAgency: Happylucky
Summary
This multi-phase campaign merged physical and digital experiences through immersive retail activations, AR-enabled apparel, and a visually driven social takeover.
The activation transformed Finish Line stores into immersive creative spaces, inviting guests behind the curtain of the design process through live customization, music, and technology-driven storytelling.
Phase 2 expanded the campaign into a full social takeover, evolving the visual toolkit from the retail activation into a more layered digital storytelling system across social channels.
A raw, digitally inspired visual language pulled from creative software, motion graphics, and archival tech aesthetics helped shape a campaign world that felt nostalgic, futuristic, and entirely its own.
A movement-forward photoshoot for an iconic silhouette.
Info
Client: adidas OriginalsRole: Art DirectonAgency: Happylucky
Summary
adidas challenged us to create a lifestyle and product-driven shoot for the iconic Superstar, transitioning from FW24’s bold, colorful narrative to FW25’s confident, high-contrast tonal world. We needed to showcase the shoe’s legendary versatility, rooted in heritage while driving culture forward.