Branding a future icon of the Pacific Northwest.
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Client: Willamette ProvisionsRole: Senior DesignerAgency: Happylucky
Summary
Two-Michelin-star chef Matthew Lightner envisioned a dining experience that would elevate the Willamette Valley to a world-class culinary destination. His ever-evolving menu, shaped by nature, required a brand that felt just as fluid and intentional. Our challenge was to create an identity that captured this constant transformation while staying rooted in place.
Chef Lightner’s cuisine is deeply rooted in nature, drawing inspiration from the shifting seasons and the delicate balance of his surroundings. To capture this philosophy, we needed to create a brand that reflected his connection to place in a meaningful way.
We explored the shifting light of the Pacific Northwest to craft a concept that mirrored the restaurant’s ephemeral nature. The name “ōkta” emerged from meteorology, a unit measuring cloud cover called the Okta Scale—an elegant metaphor for the hidden beauty and fleeting moments of the region.The primary wordmark is clean and modern, while the hero icon and supporting system reference the iconography of the Okta Scale.
We designed the website to reflect ōkta’s sensorial experience, using subtle animations, shifting visuals, and a minimalist layout. The navigation invited curiosity, unveiling information in layers, much like the restaurant’s menu.
An immersive multi-city activation and digital campaign
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Client: adidasRole: Senior DesignerAgency: Happylucky
Summary
This multi-phase campaign merged physical and digital experiences through immersive retail activations, AR-enabled apparel, and a visually driven social takeover.