Stanley x Messi Retail Launch.
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Client: Stanley 1913Role: Senior DesignerAgency: Happylucky
Summary
A fully immersive retail takeover celebrating the launch of the Messi x Stanley 1913 collection at DSG's House of Sport Miami.
Rooted in Argentina blue, the installation honored Messi’s heritage and the ethos of the campaign, transforming the space into a physical expression of the collaboration’s story and spirit.
The experience came to life through a bold environmental build that paired the brand film and creative with the debut product line, inviting fans to engage with the collection in a memorable, cinematic way.
A one-of-a-kind Super Bowl LVII experience.
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Client: adidasRole: Senior Designer Agency: Happylucky
Summary
To show up at the biggest sports moment of the year, adidas hosted a multi-day hospitality experience during Super Bowl LVII in Phoenix. We were brought in to evolve the “Impossible is Nothing” creative direction, building a cohesive visual system across space, product, and experience.